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By looking at this picture: enter image description here

Or at the title of this album: enter image description here

You can see that the authors used there something which I call a word game. My question is, does doing so has an official name?

How can I come up with similar examples, with given words, for instance, with security word?

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    It is called pun: a play on words, sometimes on different senses of the same word and sometimes on the similar sense or sound of different words. thefreedictionary.com/pun – user66974 Aug 27 '15 at 19:34
  • Coming up with new puns involves imagination and inventiveness. There's not much we can tell you about those. – StoneyB Aug 27 '15 at 19:36
  • I think OP's examples are just "visual puns". There's a well-known type of "word puzzle" called a dingbat, but that normally only involves letters and digits (and sometimes simple line drawings). – FumbleFingers Aug 27 '15 at 19:36
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    If you mean with the word "security": "Drink Securitea, the hot beverage that gives you a feeling of safety." – deadrat Aug 27 '15 at 19:52
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    @FumbleFingers I'd always heard them referred to as rebus puzzles. Though now the dingbat font makes more sense. – VampDuc Aug 27 '15 at 20:10
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Shooting from the hip here, but I would call it a:

homonym-pun

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