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I ask this because I couldn't find any instance on Google.

Here's an example to illustrate the usage:

The logo featured a cartoon whale drawn as a lower half-circle. Blue filled the shape, with a white grid that made it look like a globe.

Is this a common usage or a strange one? If it's the latter, what's a better alternative?

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    The meaning is clear, but it is more common to make the subject the shape and not the color. Probably just a bias towards thinking of color as an adjective – stevesliva Aug 19 '15 at 5:32
  • It sounds like personification to me. I'd say it is not common English. If you were writing creatively you could use it, though cartoon whale logos aren't usually very poetic. – Seth Jeffery Aug 19 '15 at 8:45
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It's fine. Think of drawing and paint programs, where you highlight a certain region and then apply the fill or bucket tool to apply a color to the entire selected region.

If it bothers you, I suppose you could say The shape was solidly colored blue, except for a white etc.

But, really, it's fine.

Even before computers, you could say It was a truly beautiful day. The sky was filled with a pure royal blue, untouched by a single fleck of cloud.

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