Well, I'm hoping that the title is self-explanatory. I'm looking for a word (or a Wikipedia article) that describes the type of competition where participants are encouraged to buy more products, and accidentally collect tokens. These tokens are understood to be worth something in tandem.

  • 2
    I think you mean incidentally collect tokens? – jsj May 24 '11 at 9:38

This is called an "On-Pack Coupon Promotion", or simply an "On-Pack Promotion".

Your Answer

By clicking “Post Your Answer”, you agree to our terms of service, privacy policy and cookie policy

Not the answer you're looking for? Browse other questions tagged or ask your own question.