This is not a techie query. I am just unclear on how to pronounce the word "Azure" which is brand name for Microsoft's cloud service offerings.
Azure is also an ordinary English word, pronounced the same way (or rather, ways) as the Microsoft
program software offering.
The two main pronunciations differ in how they say the 'z': in US English, it almost always becomes a zh /ʒ/, like the s in measure, while in the UK, it can be either a zh /ʒ/, same as in the US, or a straight z /z/. There's also disagreement about which syllable gets the stress: in the US, it goes on the first syllable: AZH-uhr /ˈæʒər/, while in the UK, it's more likely to go on the second syllable: az-YOOR /azˈj(ʊ)ə/.
In American English, azure is pronounced /ˈæʒər/; in British English, two of the possible pronunciations are /ˈaʒə/, and /ˈaʒj(ʊ)ə/.
After hearing pronunciations of azure that differ from mine, I thought perhaps I learned it incorrectly. So I referred to my dictionary, the one with screws that hold the five inches of pages together. Webster's New Twentieth Century Dictionary of the English Language Unabridged published 1952 gives these variations in pronunciation: äẓ'ūre āẓ'ūre aẓ'ūre āẓ'ure
So, clearly I am comfortable with second syllable emphasis, though there are subtle differences with respect to the [a] and [u]. I agree with @Nicholas Wilson that a pronunciation like "AZH-uhr" would have a rather Texan drawl. I hope this helps.
protected by tchrist♦ Dec 27 '18 at 0:11
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