What do you call the latter part of the afternoon when parents are scrambling to pick up children, shop, clean up and cook? In Danish we call it the hour of the wolf, knowing, that it also refers to the time between night and day (3pm to 5pm). But what's the proper wording in English?
I don't think there's a widely-accepted term for late afternoon but I have heard one proposed. According to Sheldon Cooper on the US comedy show The Big Bang Theory (YouTube of scene):
Prevening: "It's a time of day I invented. It better defines the ambiguous period between afternoon and evening. Prevening. Fairly certain it will catch on as it fills a desperate need."
In the USA, a similar term sometimes used for the crunch times of day in the morning and late afternoon/early evening is
- The time of day during which commuters go to and from work:
This term has a strong association as a radio term though. The term rush hour suggested in the comments to your question (and which, I think should be an answer) may be a more general term for the same times.