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The word doesn't carry much connotation, maybe something like "that person cares about looks". What I mean is it doesn't carry any double meaning, it is very strictly related to appearance only, maybe a little bit about being self-important/self-obsessed?

I'm relatively sure you could use it like this in a sentence "She got boob implants, she's so ____"

The word is not vain, narcissistic, superficial, conceited, snobby, cosmetic, shallow, flamboyant, ostentatious, classy, exhibitionistic, gay, extravagant.

It's not a very complicated word, probably 6-10 letters.

The definition would be something like "To do with (outward/physical) appearance".

  • Are you sure you are not thinking about vanity? I didn't offer it because you excluded it, but it pretty much fits your request. – jxh Aug 11 '15 at 15:27
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You can use image-conscious to describe someone trying to improve their physical appearance as a way to improve their self-image:

concerned about the way one comes across to other people and the impression one creates
Collins

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As it's not Shallow, it's perhaps Frivolous (more used for women than for men ...)

  • carefree and superficial
  • If someone is frivolous, that person shouldn't be taken seriously because he's always fooling around and never gets anything done. Frivolous is pretty much the opposite of essential.

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