It looks like you are confusing camp and kitsch. Camp is phony, self-obsessed, over-the-top theatrical attention-whoring. It was very strongly associated with gays before they were main-streamed and reality TV basically obsoleted it. From WordNet 3.0
adj 1: providing sophisticated amusement by virtue of having artificially (and vulgarly) mannered or banal or sentimental qualities ...
n 6: something that is considered amusing not because of its originality but because of its unoriginality ...
Kitsch doesn't have the same associations with gays/the theatre/Hollywood. From WordNet 3.0
n 1: excessively garish or sentimental art; usually considered in bad taste
adj 1: effusively or insincerely emotional
Saying something is kitsch is like calling something tripe, when some people actually like tripe, although it is widely considered to be in bad taste. Calling it treacle, or sap, or pablum more strongly implies that it is puerile (or juvenile).