It's common to write something like "We believe that XYZ corp will continue to see an increase in sales in the next quarter."

But the word "believe" seems like a somewhat flimsy way of persuading someone. If we have evidence or experience to support our position, then isn't it more than a belief?

One of our analysts writes "think" instead of believe, which makes better sense to me but sounds awkward because it is uncommon.

Can anyone suggest better words to use? (there are some issues when dealing with securities but we don't always write about them). We could probably say "We are confident that our research capabilities can provide you with yadda yadda" but not "We are confident that XYZ corp can increase revenue".

What about "concluded"?

  • On the other hand, if you want a weaker form of "believe," I'd go with "imagine": We imagine that XYZ corp...
    – Kevin
    Jul 21, 2015 at 19:43
  • Conclude is my vote.
    – Lefty
    Jul 21, 2015 at 20:45
  • 4
    "Think" is weaker than "believe", IMO. Jul 22, 2015 at 2:20
  • The correct answer is immensely dependent on the subject at hand because the lexicon can vary. Please provide a few phrases which this analyst has actually spoken. What type of analyst is this person: financial, business, tech, science?
    – MonkeyZeus
    Jul 22, 2015 at 17:45

17 Answers 17


"On the basis of our analysis, we anticipate....." Anticipate: ..."to foresee...to expect..." Webster's New Collegiate. Or, "on the basis of our analysis, we expect.." Expect: "to look for with some confidence" Webster's New Collegiate. Then produce a convincing analysis, which includes consideration of what could go wrong.

  • 10
    +1 for expect. Most appropriate for the given sentences.
    – Avon
    Jul 21, 2015 at 16:41
  • 2
    Agreed - expect is the first word that sprang to my mind when reading the sample sentence.
    – Majenko
    Jul 21, 2015 at 23:20

If you want to use something more specific to the business world, you could try "to project", which is defined by oxforddictionaries.com as "[to] estimate or forecast (something) on the basis of present trends".

  • This has the confidence of expect plus the bonus of reducing liability by emphasizing that the expectation is based on present data, and therefore could be wrong if that data doesn't turn out to remain consistent.
    – talrnu
    Jul 22, 2015 at 16:28

If you are confident about the prediction, then maybe you want to say so plainly.

We are confident that XYZ corp will continue to see an increase in sales in the next quarter.

If you know for certain then you could say that too.

We are certain that XYZ corp will continue to see an increase in sales in the next quarter.

Somewhat more flowery, possibly a little softer:

We have no doubt that XYZ corp will continue to see an increase in sales in the next quarter.

Somewhat more stern:

We are firm that XYZ corp will continue to see an increase in sales in the next quarter.


We are firm on XYZ corp continuing to see an increase in sales in the next quarter.

  • 2
    These are pretty strong words, especially "certain" and "have no doubt". Too strong, in my opinion.
    – ab2
    Jul 21, 2015 at 17:05
  • 1
    Hey, he specifically says that the words he has are too weak. There aren't temperate words here: either they're confident about their projections or they aren't. There aren't or at the least shouldn't be words that mean, "we want you to think we're confident, but don't want to be liable for saying that we're actually confident". Jul 21, 2015 at 22:58
  • 1
    You have hit the nail on the head for the long definition: "We want you to think......" From the point of view of the financial advisor, there has to be wiggle room.
    – ab2
    Jul 22, 2015 at 0:56

Your analyst had the right idea but the wrong solution. "Think" may imply a more rational approach, but it is no better than "believe" in terms of implying an empirical (evidence-based) approach. If you have evidence, you can say so while still using comfortable language by using the idiom:

"We have reason to believe that XYZ corp...."

This retains the natural flow of your original sentence while explicitly establishing that your prediction is supported by evidence and is neither a matter of pure belief nor subjective thinking.

  • 1
    But without specifying what that reason is, it just sounds to me like some dodgy law enforcement agency or politician. I would argue that rather than establishing that there is evidence to support the statement, it merely asserts that there is some, and then by failing to provide it implies that you don't need to know it or that they are unwilling to provide it. A similar phrase is 'to be honest' - it only asserts, and by explicitly asserting unprompted, implies deceit in general. Unless every sentence gets this treatment, do you usually make unsubstantiated claims?
    – Phil H
    Jul 23, 2015 at 7:17
  • Yes, people do usually make unsubstantiated claims, hence the need for this entire discussion. Jul 23, 2015 at 7:54
  • 1
    Yes, but I suppose I'm saying that if you have evidence to support it, say what that evidence is: 'the growth in exports in the sector generally leads us to believe that XYZ corp sales will improve over the quarter..' rather than 'we have reason to believe that sales will improve'.
    – Phil H
    Jul 23, 2015 at 12:41

If the prognostication is encouraging, explain why at the beginning of the sentence, and leave will as it is. The auxiliary verb, will, expresses probability and expectation.

“According to our analysts/to the latest figures in our possession, XYZ corp will continue to see an increase in sales in the next quarter.”

“… XYZ corp will see an increase in sales etc.


We are [cheerfully] optimistic that XYZ corp will continue....


How about Foresee - to see (as a development) beforehand

  • 2
    You could equally use predict in the same way. We predict that XYZ corp will continue to see an increase in sales in the next quarter.
    – Majenko
    Jul 21, 2015 at 23:23
  • Foresee is a bit mystical, and doesn't fit well in a business environment as it implies your knowledge of the future is supernatural and not based on hard evidence.
    – talrnu
    Jul 22, 2015 at 16:29
  • @talrnu - I'd say that applies more to "predict" than "foresee", but maybe that's a AE vs BE thing. I don't think, for example, there is anything mystical about "unforeseen circumstances" while fortune tellers and mystics like to predict things as much as business analysts. Jul 22, 2015 at 16:33
  • @LaconicDroid Prediction is guessing at the future, a perfectly natural action. Foresee, on the other hand (and admittedly only in the strictest sense) literally means "seeing the future before it happens", something that is only accomplished with psychic powers. True, it's often used permissibly in metaphor to imply predict, but in a technical environment (especially when money is involved) it's safer to avoid it.
    – talrnu
    Jul 22, 2015 at 16:37

If you want synonyms of think or believe with better persuasive power, then you could use hold or maintain.

"We hold that XYZ corp will continue to see an increase in sales in the next quarter."

"We maintain that XYZ corp will continue to see an increase in sales in the next quarter."

Google defines maintain as "state something strongly to be the case; assert." Usage example: "he has always maintained his innocence."

Google defines hold as "have or adhere to (a belief or opinion)." Usage examples: "the court held that there was no evidence," "I feel nothing but pity for someone who holds such chauvinistic views."

Because both words have other definitions that have to do with physically keeping something in place, I feel that the above "figurative" (at some point, I guess, they were figurative, but probably no longer) senses have connotations of you "holding your ground" in an argument, not being easily "moved" from your point of view.

Plus, because they are not frequently used, they should have some additional power to impress readers of your analytical reports.

  • 3
    You would generally only use "maintain" if someone has questioned or contradicted your claim - "despite this, we maintain that..." so it is probably undesirable in this context. Jul 22, 2015 at 2:19
  • @Harry Yes, such use for the word maintain exists, although I found quite a few examples of it being used simply to mean "assert": "Aristotle maintained that women have fewer teeth than men; although he was twice married, it never occurred to him to verify this statement by examining his wives' mouths." "For we maintain that a person is justified by faith apart from the works of the law." (Another way this sentence was rendered into English is as follows: "For we hold that one is justified by faith apart from works of the law.") Jul 22, 2015 at 8:05
  • @HarryJohnston It doesn't even have to be active contradiction - merely using the word suggests your position may be or have been doubtable.
    – talrnu
    Jul 22, 2015 at 16:32
  • In that first example, the word "maintain" was probably chosen specifically because the claim was in fact false. The second example is a positive use, and it sounds OK in that sentence - but I'm not sure why. Possibly because it is about faith and/or because it sounds slightly archaic. I'd be very cautious about using it in other contexts. Jul 22, 2015 at 20:06

You could use Understand or Understanding.

"We understand that XYZ corp will continue to see an increase in sales in the next quarter."

"It is our understanding that XYZ corp will continue to see an increase in sales in the next quarter."

Either case would need to be backed by additional reasons why you have that understanding.

  • 1
    Using understand seems very weak to me. XYZ Corp wants to project confidence and strength (first person). Even if this were used by an outsider talking about XYZ Corp it is still a poor choice of words. We're presenting facts and confident, knowledgeable projections; not hearsay.
    – D_Bester
    Jul 22, 2015 at 3:16


: to argue or state (something) in a strong and definite way


maintain or assert “He contended that Communism had no future”



: to state (something) in a strong and definite way


I agree that saying "We believe..." sounds a bit like wishful thinking. Economists are fond of saying "should" a lot, as in "Things should pick up in Q4..." But then again, you probably don't want to sound like an economist.

If it's truly the case that you have evidence or experience to support your position, then perhaps that's what you should say. Consider:

"Our evidence points to XYZ outcome based on the following: ...."


"Situation XYZ resembles our experience with PDQ. The outcome for PDQ was QRS and therefore we predict a similar outcome for XYZ."


If you have actual evidence that comes from experience, consider saying it directly - "in our experience," or "our tests show."


Does it have to be single word? If not, I think saying "presume true" fits quite nicely.

Here is quite helpful list http://www.positivethesaurus.com/2016/02/positive-synonyms-for-believe.html


You can use the word deem.

Deem - to come to think or judge; to have an opinion.

We deem that XYZ corp will continue to see an increase in sales in the next quarter.

I deem that this sentence can be persuasive to someone.

  • 1
    Deem has more of a declaratory undertone. It's almost like you are saying "We are telling you this will be so". It's also mostly used in the past tense: "Fred has deemed to be missing too many lessons".
    – Majenko
    Jul 21, 2015 at 23:22
  • I see. Okay. Ab2 seems got the correct word.
    – Jaeger Jay
    Jul 22, 2015 at 2:23
  • Edit to that - the quote should have been "Fred has [been] deemed to be missing too many lessons".
    – Majenko
    Jul 22, 2015 at 12:42

To reckon

  1. establish by counting or calculation; calculate.

"his debts were reckoned at $300,000"

synonyms: calculate, compute, peg, work out, put a figure on, figure;

  1. informal, conclude after calculation; be of the opinion.

"he reckons that the army should pull out entirely"

synonyms: believe, think, be of the opinion/view, be convinced, dare say, imagine, guess, suppose, consider, figure;

"I reckon I can manage that"

  • "I reckon" has a casual "I guess" ring to it.
    – mowgli
    Jul 22, 2015 at 11:46

Depends on where you want the power of your statement to reside and the context within which the word resides.... you could use....

"A confluence of research leads us to support..." - uses confluence, which is nice, and implies that many people have worked to find this solution....

Reserve the words 'believe' and 'think' for statements from which you want to be able to distance yourself. The next level up of personal removal would be 'research indicates,' 'independent study shows,' because the burden (and support) rest on said research....

But you want to sell the security and I believe ;) that your legal people would probably like you to 'print' as weak a term as possible, so that you sales person can us the force of his/her charisma to imply more than the words hold you liable for.


You seem to be asking several questions more than just the single word request and with the word-usage tag, I am somewhat inclined to believe they are not implicative rhetoric.

How Believable

If we have evidence or experience to support our position, then isn't it more than a belief?

It is not. First there isn't anything strictly "more" than a belief because it covers the entire range of acceptance from the probable truth to irrefutable confidence. Before reading the following, keep in mind that Noah Webster was a doubtless Christian from a bygone era:

1: A persuasion of the truth, or an assent of mind to the truth of a declaration, proposition or alleged fact, on the ground of evidence, distinct from personal knowledge; as the belief of the gospel; belief of a witness. Belief may also by founded on internal impressions, or arguments and reasons furnished by our own minds; as the belief of our senses; a train of reasoning may result in belief. Belief is opposed to knowledge and science.

4: In some cases, the word is used for persuasion or opinion, when the evidence is not so clear as to leave no doubt; but the shades of strength in opinion can hardly be defined, or exemplified. Hence the use of qualifying words; as a firm, full or strong belief.

In Webster's Revised Unabridged Dictionary 1913, we also have this example quote, which I slightly disagree with but illustrates that the range can be absolute:

" Belief admits of all degrees, from the slightest suspicion to the fullest assurance." ~ Reid. "

Second, as sense No. 1 mentions, the range of believability includes what is believed due to a foundation in evidence. The best beliefs usually are. "Do you believe me now?" is something somebody might smugly ask after their point has been proven, to which the response is often something to the effect of "Yes, I do. I believe you!" if not awed silence.

However, it should be noted that more specific words might be stronger or weaker on average, depending upon their particular meaning.

But the word "believe" seems like a somewhat flimsy way of persuading someone.

Any one word would have that problem unfortunately. I do not want to go too much into the philosophical aspects but it is always up to the recipient of a message to decide the degree of skepticism applied to it, since the only possibly undeniable thing is perhaps Descartes' creed: Cogito Ergo Sum (I think therefore I am). If believe has any problem, it is that people have used it too much to lend unwarranted credibility to their claims, which would also be a problem that is virtually inevitable for any word concocted to replace it. Try too hard to convince by the power of rhetoric alone and you might damage your credibility by leading your client to suspect your claims are pushy, fraudulent or unrealistic, with nothing to back them up.

This is Not in Conclusion

What about "concluded"?

It would be unfortunate if you used the word "concluded" if you are unwilling to use confident, since this word effectively means the same thing in this context, albeit in a roundabout way. "We have finished making our determination, there is nothing more to be done regarding this matter, except sit and wait to see it unfold."

pp. Shut; ended; finished; determined; inferred; comprehended; stopped, or bound.

If this does not lend itself to the unsavory implications I mentioned above, it minimally edges too close to a guarantee.

Word Choices

Since you have mentioned that you want to indicate that your beliefs are founded on external factors, in the hope that this will add to your credibility, there are at least a few few words words that can fit the bill.

Infer isn't so bad of a word from the definition of concluded but I still think it is stronger than what you are looking for now.

  1. To deduce; to draw or derive, as a fact or consequence. From the character of God, as creator and governor of the world, we infer the indispensable obligation of all his creatures to obey his commands. We infer one proposition or truth from another, when we perceive that if one is true, the other must be true also.

This basically makes you beholden to the standards of formal logic. If your predictions are wrong, it must because your premises were false/incomplete or your rationale was faulty. This is technically true regardless but I doubt you want to draw attention to the fact:

Convinced is better since it focuses a little more specifically on the evidence. It also sounds somewhat like "concluded" except with a more fitting meaning:

pp. Persuaded in mind; satisfied with evidence; convicted.

However, I think persuaded fits best since it can be based upon a number of external factors, like the experiences you have mentioned:

pp. Influenced or drawn to an opinion or determination by argument, advice or reasons suggested; convinced; induced.

Normally I'd explain in further detail but I think the definitions speak for themselves in this case.

All quoted definitions reference The American Dictionary of the English Language by Noah Webster in 1828.


How about, "our projection"is that....

I am also seeking a better word than "believe" to use when speaking to theists about evolution, because the next thing you know they're saying things like, "well, if you can believe in evolution, I can believe in yada, yada, yada."

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