Well, this question originates from a redesign of Apple Watch ad.

Original poster has a slogan

The Watch is here

One guy offered that

Watch here

would have added more pun.


But I am not sure whether watch used as a verb in a short phrase is ever perceived by a native speaker as a noun?

  • I'm surprised that Apple didn't go with "Watch different." – Sven Yargs Jul 8 '15 at 8:10

Not normally, but there are contexts when it might be. For example, in a hurriedly written note, or a text message.

So, in the context of the ad, some people would certainly get the pun. Perhaps most, because watch here as a command is rather unlikely (watch most often takes a direct object, and when it doesn't the implied object is usually very obvious, so here will be unnecessary) so I suspect people would be looking for a reason why the writer had used an unlikely sequence of words.

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