1

Well, this question originates from a redesign of Apple Watch ad.

Original poster has a slogan

The Watch is here

One guy offered that

Watch here

would have added more pun.

https://scontent-fra3-1.xx.fbcdn.net/hphotos-xpf1/t31.0-8/11026223_10206197977942353_4293797260373063317_o.jpg

But I am not sure whether watch used as a verb in a short phrase is ever perceived by a native speaker as a noun?

  • I'm surprised that Apple didn't go with "Watch different." – Sven Yargs Jul 8 '15 at 8:10
2

Not normally, but there are contexts when it might be. For example, in a hurriedly written note, or a text message.

So, in the context of the ad, some people would certainly get the pun. Perhaps most, because watch here as a command is rather unlikely (watch most often takes a direct object, and when it doesn't the implied object is usually very obvious, so here will be unnecessary) so I suspect people would be looking for a reason why the writer had used an unlikely sequence of words.

| improve this answer | |

Your Answer

By clicking “Post Your Answer”, you agree to our terms of service, privacy policy and cookie policy

Not the answer you're looking for? Browse other questions tagged or ask your own question.