Site Location : This is a process that organizations use to identify retail locations most suitable to the "constituent customer profiles ".

  • Soudabeh, what have you already found out about the word "constituent"? – Margana Jul 1 '15 at 16:51
  • 1-being part of a whole 2- being a voting member in an organization @Magana! But I cannot understand its relation with customer profiles! – Soudabeh Jul 1 '15 at 16:54

I can see your problem, Soudabeh, I've spent some time tracking down the meaning I think "constituent" has in this context. I don't know why it took so long.

My take is that the constituent customer profiles here are profiles of the customers who are likely to visit the "retail locations" mentioned earlier. In this sense, "constituent" means

  1. serving to make up a thing; component: the constituent parts of a motor. - The Free Dictionary

The "constituent customers" are those who make up the "customer base" of retail locations.

(I have to say this is the kind of management speak up with which I will not put)

  • @Soudabeh: I suspect that "main customers' profiles" may overstate the importance of some of the individuals included in this group. I would not be surprised if any "regular" or "established" customer of a retailer qualifies as a "constituent," as the term is being used here—and yet a customer may be regular (that is, may come back to the retailer periodically) without being a "main customer" (that is, one who contributes substantially to the retailers profits over the course of a year). So I would vote for "regular [or established] customers' profiles" as the translation. – Sven Yargs Jul 1 '15 at 20:00

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