Manufacturers and salespeople have already begun to sidestep this particular PC invasion of descriptive language. Unfortunately, there is little relief from self-appointed PC police. No matter what we call our plantations shutters, they will hunt us down and accuse us of racism, because that style of shutters was actually used on southern plantations during the era of southern slavery.
The good news is that the PC police are a minuscule minority, and the vast majority of real estate customers just want to buy a beautiful home in a nice location at a reasonable price. It is practically impossible to choose a word that will satisfy everyone, but there are a host of names that minimize the risk of politically correct blowback.
Some have rightfully chosen to stand their linguistic ground. The picture below is labeled plantation shutters:
Certain distinctions remain significant to avoid confusion. The plantation style is similar to the colonial style, which tends to have immovable louvers, and is usually installed on the exterior:
Some have chosen to generalize, recognizing that plantation shutters are a specific style of a general class--louvered shutters:
Since estate is a recognized synonym of plantation, the substitution would be benign from a linguistic perspective. The PC police can always broaden their dragnet of retribution, but a google search for estate shutters produces images similar to plantation shutters:
Some words will ride nicely on regional preferences, like traditional shutters:
Customers who prefer this style of shutters, will probably like them regardless of what we call them. Those who are offended will, likely be offended regardless of what we call them. Any label will have its unique set of advantages and disadvantages:
- Traditional shutters
- Estate shutters
- Southern shutters
- Plantation shutters
- Interior louvered shutters
- Adjustable louvered shutters
- Louvered shutters