I came across this phrase in an article today, I didn't get the sense of the whole sentence together. would anyone break it into pieces for me please. bundle of thanks in advance.

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    It doesn't make much sense to us native English speakers, either. – Peter Shor Jun 15 '15 at 16:53
  • Also, "price hike sale" sounds illogical. – user66974 Jun 15 '15 at 16:59
  • You'd simply have to quote a long section of the article, to find an answer. – Fattie Jun 15 '15 at 17:13
  • thedailybeast.com/articles/2015/06/14/… please give a look at the link of the article, the phrase in question is written on a poster within the head photo – Ahmed Idris Mergahni Jun 15 '15 at 17:14
  • @AhmedIdrisMergahni Did you read that article? It seems to explain what is happening pretty clearly. (The headline is intentionally made nonsensical) – DJClayworth Jun 15 '15 at 17:20

As comments have already stated, this is quite nonsensical at first blush. Having read the article, however, it becomes clear how it is meant to be understood:

A price hike is an increase in prices. In this case, the person raising the ‘prices’ (here: the rent) is the landlord, so this is a landlord price hike, as it were. Jesse’s Deli is now having a ‘sale’, in an ironic kind of way: they are raising the prices to match the raised rent imposed by the landlord.

In English marketing-speak, the word sale is frequently modified by some kind of phrase that tells you why there is a sale on: Christmas sale, back-to-school sale, just-because-we-can sale, etc. This works the same: Jesse’s Deli’s sale is a landlord-price-hike sale (an ironic ‘sale’ brought on by the landlord’s rental price hike).

An artisan is, roughly speaking, someone who works in a particular trade in an old-fashioned, ‘crafty’, skilled way. Someone who makes things himself the way he was taught by his old master; not someone who works in a factory making things in automated processes on machines. Jesse’s Deli is an artisan store, a small store with a large amount of human touch, free of the sterile conveyor-belt feeling of big supermarkets.

Since Jesse’s Deli is an artisanal store, this ‘sale’ is also artisanal: it is an artisanal landlord-price-hike sale.

  • @JanusBahsJacquect you made it crystal clear for me, thank you a million. Actually, I thought that, the phrase in question is a common phrase that has a specific meaning. It is clear right now. – Ahmed Idris Mergahni Jun 15 '15 at 18:20
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    No, it's still not a common phrase, and hopefully it will never become so. However, kudos to Janus for a well-written answer informed by close reading – Rache Jun 15 '15 at 19:45
  • @Rache, what I meant to say is, at the outset, when I read the phrase at the first time, I thought it has a common meaning, but after the blow-by-blow explanation from Mr.Janus Bahs Jacquet, I began to see the light. – Ahmed Idris Mergahni Jun 15 '15 at 21:39

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