This is just something I've noticed over the last few years in the English (UK) media and I wondered if there is some explanation for it.
It used to be that 'financial' and 'finance' were pronounced with an 'iy' sound (fiynancial) - the I sound from 'sigh' or 'bye' for example. But it seems that all newsreaders and correspondents are currently under instructions to pronounce these with a hard I such as the I from 'kick'.
I find this particularly irksome with the word 'finance' for some reason!
Has anyone else noticed this? Is there a reason? Is it an Americanism?