What does Mr. Richard Quest mean by "... so we'll sift through the jargon." in this video script?

The number of billionaires in the world has more than doubled in the last five years. There's more ideas, more opportunities; it's created more wealth; just not for all! As the Economic gaps widened, the issue is : " Are you getting your fair share? The business world has many options so we'll sift through the jargon. Making you better informed. Ready, to get your slice of the pie! ....................................

Note:I wrote the video script. (Not sure it's accurate)

Video Info:

Name: CNN International "Quest Means Business" promo

Length: 30 second

Youtube Link

closed as unclear what you're asking by Fattie, Chenmunka, Robusto, FumbleFingers, Ellie Kesselman Jun 12 '15 at 10:35

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  • 1
    Don't be quick to assign meaning. It's an impressive sounding bit of puffery, but "sifting" through the jargon doesn't actually mean anything or he's tortured a metaphor and is planning to educate you as to the meaning of the jargon so you can sift bad options from good options (of the many options available in business). I think I'm going long on option B, with a small short position on option A. – Elliott Frisch Jun 9 '15 at 2:04

One definition from Oxford Dictionaries Online fits perfectly:


2 Examine (something) thoroughly so as to isolate that which is most important:
until we sift the evidence ourselves, we can’t comment objectively

The jargon on both sides of a controversial issue is designed to confound reasonable examination with obfuscation. Mr. Quest seems to be offering to examine the jargon of the business world very thoroughly to remove the obfuscation, and identify the real issues. Unfortunately, he seems to employ his own brand of jargon!

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