The Whisky Goggles Effect

There seems to be some evidence that Agile and Scrum can nudge the marginally incompetent into being marginally employable. I call this the Whisky Goggles Effect: it turns the 3s and 4s into 5s, but it makes you so sloppy that the 7s and 9s want nothing to do with you. Unable to get their creative juices flowing under aggressive micromanagement, the best programmers leave.

From: https://michaelochurch.wordpress.com/2015/06/06/why-agile-and-especially-scrum-are-terrible/

Looks like some sort of distorted perception that is happening when you drunk or something but I can't fully understand what does it mean exactly.

1 Answer 1


Whiskey goggles (or beer goggles) refers to a change in perception caused by alcohol. Specifically, that drunk men tend to see women as far more attractive than they would when sober: Hence various jokes about men going to bed with a supermodel and waking up next to Godzilla.

The numbers here probably refer to some people's rather crass habit of rating women on a scale of 1 to 10.

  • you know, I didn't realise what the writer was getting at with the numbers {like the old movie "ten"} .. great point.
    – Fattie
    Jun 8, 2015 at 7:25
  • And here's the bizarre Tony Millionaire with a usage example of such terms achewood.com/index.php?date=11022009
    – Fattie
    Jun 8, 2015 at 7:29
  • @JoeBlow I hadn't seen your edited answer. I was replying to your comment. If you had said you had edited the post, I would have reversed my downvote. P.S In my opinion, there are better examples on the web that explain/support the meaning of beer goggles.
    – Mari-Lou A
    Jun 8, 2015 at 7:34
  • No matter - as long as everyone reading now knows what the text in question is about! vote -- do you mean that number thing on the side with the arrows? ok :)
    – Fattie
    Jun 8, 2015 at 7:38
  • Oh now I got it thanks! The article was about developers but I couldn't get it till you pointed me to women.
    – firedev
    Jun 8, 2015 at 8:38

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