I need more formal ways to express three related terms: bullshit artist, BS-ing, and the art of BS-ing.
Edit -- providing some context:
The type of BS I need to talk about is the kind that inflates the success of a program. So, I found the following verbs relevant to the situation, by looking at synonyms of exaggerate: magnify, distort, misrepresent, falsify, stretch, embroider, boast, hyperbolize, and the best of all: lay it on thick.
Somehow I would like to capture the artistry aspect.
I will be speaking in public and I have to use formal language; it would be good if I could be subtle, too (but still get the idea across).