I saw the following on a store sign in a foreign country. EXCELLENCE IN HAND DRIP COFFEE
Isn't it better to use adjective as in EXCELLENT HAND DRIP COFFEE ?
mmmmm hand drip coffee....mmmmmm
By starting the phrase with the noun, they are indicating that they provide excellence, or are known for their excellence. This is a stronger statement than just saying "Excellent Hand Drip Coffee" because it suggests that someone somewhere believes it already, and gives them some reputation.