I'm looking for a one-word noun to describe someone who posts a project idea for a freelancer to pick up. They describe the project and project need, but they are not the producer. For example, "I'm in need of a logo for my business. I'm the "?", and the person who will design the logo is the producer."

  • 2
    Wouldn't that be the client? May 1, 2015 at 23:15
  • Sponsor or benefactor?
    – Ciaran
    May 1, 2015 at 23:38
  • project initiator
    – ermanen
    May 2, 2015 at 0:02

3 Answers 3


I believe sponsor is the word used, in the corporate world at least



In my experience as a designer, that person is in the vast majority of cases referred to as the 'client'. In some in-house scenarios I have seen them called the 'originator' of the project.


In television parlance, you are the creator of the show, and may carry over to projects in general.

  • 1
    Can you cite a reference for this answer, Cord?
    – ScotM
    May 2, 2015 at 2:38
  • Only the roughly ten thousand shows I've seen with the attribution "created by..." Wikipedia discusses some of the complications of the title Creator: en.wikipedia.org/wiki/Television_program_creators
    – Cord
    May 2, 2015 at 6:40

Your Answer

By clicking “Post Your Answer”, you agree to our terms of service and acknowledge that you have read and understand our privacy policy and code of conduct.

Not the answer you're looking for? Browse other questions tagged or ask your own question.