Washington Post (April 9) carries a review of now topical Apple watch under the title, “Should you buy an Apple watch?” It begins with the following statement:
This is a good product with a bright future. - - Anyone who was hoping that the Watch would flop out of the box and fall short of the high standard that Apple boasts for its products is going to be disappointed. There's also no doubt, from these reviews, that Apple's smartwatch is immediately the best of its kind on the market.- from The Washington Post.
I found “Something flops onto something” as an example of “flop” usage as a verb in Collins Cobuild English Dictionary, but was unable to find either “flop out” or “flop out of the box” in both Collins Cobuild and Concise Oxford Dictionary at hand.
What does “flop out of the box” mean? Is it a popular turn of phrase?