Is there a there more positive sounding word to use in place of 'viral' or 'contagious', in regard to an idea or campaign?
The campaign relates to women's safety issues and sexual harassment.
We want the empowering message to be 'contagious', go 'viral', 'spread'.
All these words relate to sickness though. The campaign is one of social healing, so words like 'viral', and 'contagious' don't sound right. 'Spread' is better.
Any other suggestions?