Wondering what the correct word to use for a person who is being followed. All I can think of is a followee, which doesn't seem correct. It's being used in a twitter like system of followers and people being followed (followees).
According to this source here, the standard word is subject. Since Siljander wrote the book on the topic, presumably he would know.
There is a clear need for such a term when describing what people do on Twitter, so that there is a symmetrical term to follower. Without it sentences are stilted and table headings a nightmare (as I'm finding). If you search for 'followee' on Twitter you will find that this word is already being used to describe a person that you follow. Initially it sounds anachronistic but usage soon makes it seem natural.
This might be a good chance to popularize the neologism, memesta:
memesta - A digital gangsta who has a specific goal of spreading or popularizing a new unit of cultural information, and does so through a planned and concerted effort.
Meme becomes a more significant term for the info-saturation age based on how agile and fanned-out our new ways of "telling" are. Write about a meme on a popular blogging aggregate website and a potentially huge audience receives it. This may usher in the day of the memesta, a digital gangsta of ideas.