What would be the correct term for a thing that is being advertised?

I am looking for something less generic than Product but can still be used across different business domains (so not something like Car).

  • "advertised products" or "our products as advertised"
    – Othya
    Mar 23, 2015 at 13:47
  • 2
    I think the most general term (product) is the only thing that can be used here. The subject of the adverisement is directly related to the business, so in order to apply to all businesses, it would probably need to have a general term like product to apply. You might be able to differentiate based on the use of the product (cleaning products vs lawn products) but even then you'd be narrowing the field and not encompassing a wide range of people.
    – Ice-9
    Mar 23, 2015 at 14:47
  • i would say 'advertee' but i'm not going to
    – JMP
    Mar 23, 2015 at 16:27
  • or maybe 'advertand'. But that would mean "that which is to be adverted".
    – GEdgar
    Mar 23, 2015 at 17:36
  • "Worthless junk" would probably work, except that it's two words.
    – Hot Licks
    Mar 23, 2015 at 21:47

4 Answers 4


It seems like product or service would work, because pretty much anything someone sells would be one or the other.

Another suggestion is commodity, which Webster defines as "something that is bought and sold" (and therefore advertised).

EDIT: To stress that a product or service is being advertised, you could refer to it as "the subject of the advertisement."

  • Yes, but product by itself does not imply that it is being advertised.
    – user114665
    Mar 23, 2015 at 13:33

Promoted item may work, or promoted as preface to either service or product. Will that do the trick?


What about Promotional Item?

Or if you were speaking less formally, you could use something universally known as generic like "widget".



a thing produced or manufactured for entertainment or sale.

"Hollywood's latest offerings for the European market."

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