What would be the correct term for a thing that is being advertised?
I am looking for something less generic than Product but can still be used across different business domains (so not something like Car).
It seems like product or service would work, because pretty much anything someone sells would be one or the other.
Another suggestion is commodity, which Webster defines as "something that is bought and sold" (and therefore advertised).
EDIT: To stress that a product or service is being advertised, you could refer to it as "the subject of the advertisement."
Promoted item may work, or promoted as preface to either service or product. Will that do the trick?
a thing produced or manufactured for entertainment or sale.
"Hollywood's latest offerings for the European market."
What about Promotional Item?
Or if you were speaking less formally, you could use something universally known as generic like "widget".