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My company has released a big upgrade to our flagship software.

There are 5 key features that would motivate the user to upgrade.

Is there an adjective that is commonly used to describe those features?

"Motivating?" "Big?" "Key?"

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    'Headline features' might be worth considering. – 568ml Mar 5 '15 at 12:48
  • Mind-blowing, death-defying, life-changing, apocalyptic, bet-the-ranch-on, earth-shattering, never-before-seen features! Or maybe just nice. – bib Mar 5 '15 at 13:28
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    When a printed description of the new product becomes available for the consumer, the new features will probably appear as "bullet-points" - You can refer to them as: "The Five Bullets." – Oldbag Mar 5 '15 at 13:42
  • Is there a reason that 'key' itself can't be used? If not, then that's quite common in this context. – Robin Williams Mar 5 '15 at 14:25
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    @Robin: OP's example actually defines the exact sense intended (features that would motivate the user to upgrade). But in a less explicitly "self-defining" context, key features might actually mean features which are essential now, in order for us to be able to introduce an even better version next year. That's to say they might be "key" to the future plans of the software producers, but of no significance whatsoever to current users (who may be completely unaware of them, since they don't affect current performance or UI). – FumbleFingers Mar 5 '15 at 15:08
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There are 5 must-have features that would motivate the user to upgrade.

From Merriam-Webster...

must-have, adjective: - impossible to do without
Synonyms: all-important, critical, imperative, indispensable, integral, must-have, necessary, necessitous, needed, needful, required, requisite, vital

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There are five Unique features that would motivate the user to upgrade.

The unique selling proposition (USP) or unique selling point is a marketing concept first proposed as a theory to explain a pattern in successful advertising campaigns of the early 1940s.

The USP states that such campaigns made unique propositions to customers that convinced them to switch brands. (Wiki)

There are five Unique propositions that would motivate the user to upgrade.

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One phrase that comes to mind is new shining features (or similar along these lines — gleaming, radiant, etc.). This is, in fact, a collocation similar to the one used by StackExchange at the moment to advertise its new version of user profiles.

Moreover, if there happen to be five of them, one can perhaps contrive for a simile to five digits on a hand, or so.

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