My company has released a big upgrade to our flagship software.
There are 5 key features that would motivate the user to upgrade.
Is there an adjective that is commonly used to describe those features?
"Motivating?" "Big?" "Key?"
English Language & Usage Stack Exchange is a question and answer site for linguists, etymologists, and serious English language enthusiasts. It only takes a minute to sign up.Sign up to join this community
There are 5 must-have features that would motivate the user to upgrade.
must-have, adjective: - impossible to do without
Synonyms: all-important, critical, imperative, indispensable, integral, must-have, necessary, necessitous, needed, needful, required, requisite, vital
There are five Unique features that would motivate the user to upgrade.
The unique selling proposition (USP) or unique selling point is a marketing concept first proposed as a theory to explain a pattern in successful advertising campaigns of the early 1940s.
The USP states that such campaigns made unique propositions to customers that convinced them to switch brands. (Wiki)
There are five Unique propositions that would motivate the user to upgrade.
One phrase that comes to mind is new shining features (or similar along these lines — gleaming, radiant, etc.). This is, in fact, a collocation similar to the one used by StackExchange at the moment to advertise its new version of user profiles.
Moreover, if there happen to be five of them, one can perhaps contrive for a simile to five digits on a hand, or so.