I believe there is a business term for such an event, but I can't recall what it is.

An example would be a vacuum salesman showing a prospective buyer how a vacuum works, and the buyer ends up buying one.

  • 2
    That's known as "closing the sale" (or the deal).
    – Hellion
    Commented Feb 13, 2015 at 2:53
  • 4
    Conversion -- from lead (prospective) to buyer. "In electronic commerce, conversion marketing is the act of converting site visitors into paying customers." en.wikipedia.org/wiki/Conversion_marketing
    – Kris
    Commented Feb 13, 2015 at 6:24


Your Answer

By clicking “Post Your Answer”, you agree to our terms of service and acknowledge you have read our privacy policy.

Browse other questions tagged or ask your own question.