I believe there is a business term for such an event, but I can't recall what it is.

An example would be a vacuum salesman showing a prospective buyer how a vacuum works, and the buyer ends up buying one.

  • 1
    That's known as "closing the sale" (or the deal). – Hellion Feb 13 '15 at 2:53
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    Conversion -- from lead (prospective) to buyer. "In electronic commerce, conversion marketing is the act of converting site visitors into paying customers." en.wikipedia.org/wiki/Conversion_marketing – Kris Feb 13 '15 at 6:24

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