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Idolization, Personality craze - Doesn't sound right.

  • I'm not sure if maybe fanboyism would apply, because most fanboys/fangirls seem to ignore, for example, music of the artist that they are obsessing about, and just squeal at his abs/her boobs. – Davor Feb 7 '15 at 12:54
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It guess you are referring to:

Cult of personality:

Cult of personality arises when an individual uses mass media, propaganda, or other methods, to create an idealized, heroic, and at times, worshipful image, often through unquestioning flattery and praise.

  • Sociologist Max Weber developed a tripartite classification of authority; the cult of personality holds parallels with what Weber defined as "charismatic authority". A cult of personality is similar to hero worship, except that it is established by mass media and propaganda usually by the state, especially in totalitarian states.
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I would rather say adulation: extreme admiration; excessive devotion to someone

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