In doing this or by doing this?
Is the following sentence correct as is?
In doing this, [the products] benefit from greater diversification and wider reach.
('In doing this' refers to the previous sentence which lists various measures - sales, marketing etc.)
It sounded wrong to me but I'm not sure why - I know both versions exist - and haven't been able to find a clear answer online - are both correct, is there a US/UK difference? (What about 'in doing so' etc.?) Thanks!