Say for example you have colours to choose from A: red B: yellow C: orange which really doesn't matter, i.e. they play no important roles in your decision, not gaining or losing over one another or they are of equal weights. That I want to call them "options".
Now if you are given some other things to choose from, e.g. A: New car B: Travel package C: $30000 which obviously are not of equal weight and choosing between them involve calculating gain/loss, etc. What would you call them? Do you simply call them "choices"?