The concept of a funnel is invariably used as an explanation of a flow where you start with a large base group of something (usually customers) and end up at the end with a much smaller subset that is the value providing group (for ex. customers that purchase). This image illustrates this point.
Now having personally used a funnel before, I know this to not be true, and it's not just me, Wikipedia seems to agree 'It is used to channel liquid or fine-grained substances into containers with a small opening. Without a funnel, spillage would occur.'. My only remotely reasonable explanation as to why this object is chosen is its shape, which sort of makes sense until you realise they also got that one wrong, as it has a much narrower base, making something like a pyramid much more appropriate (similar to the famous "food group pyramid)
Am I just missing something? Is there a mystical funnel + colander combination out there that pours liquids into a smaller container while also losing various amounts of liquid or is there a more realistic explanation to this usage?