What's a word that means "pictures or video"/"pictures and video"? I was considering "media" but not sure if that would be correct.

For example, when discussing the smartphone app Snapchat, it becomes very repetitive to say things like "with Snapchat pictures and videos can be shared with friends".

  • 3
    Media or multimedia is fine. Commented Jan 19, 2015 at 8:38
  • @curiousdannii isn't media technically what the pictures or video travels through?
    – Celeritas
    Commented Jan 19, 2015 at 8:56
  • Like almost every word in every language, it has several meanings. Commented Jan 19, 2015 at 9:13
  • 1
    Please write a sentence where you should use this word!!
    – user66974
    Commented Jan 19, 2015 at 10:13
  • 1
    Your best bet is prolly just "images" and other than ugliness, what could be wrong with "stuff" or "things"? Of course it would be repetitive to say things like "with Snapchat pictures and videos can be shared with friends" and could you drop both "with Snapchat…" and "… can be shared with friends" and concentrate on the relevant "… pictures and videos…"? Commented Jun 27, 2020 at 0:22

8 Answers 8


I suggest "visual media". (See the 2005 collection of essays on literature and the visual media here.)


If you're looking for a title for your smart phone, try "Visual". enter image description here


In the context given by the OP, I think imagery would be unambiguous. If the description needed tightening, that could be refined to 'visual imagery'.


I am familiar with the phrase 'Audio-Visual aids' but it mainly relates to audio + pictures. However, possibly that would be of help as well.



adj. 1.1 (Of computer applications) incorporating audio and video, especially interactively
"multimedia applications"

noun 1.1 An extension of hypertext allowing the provision of audio and video material cross-referenced to a computer text
"Many of our fellows also worked in the sphere of multimedia as well as computer games."

  • It's important to add details to support an answer. See how I have done it for you. :)
    – NVZ
    Commented Jul 28, 2016 at 17:50

What about visual content. I think it is quite represent them.


pics & vids is short and exactly matches the request if you don't mind that the expression is informal.

media would be an obvious choice when talking about online services like Snapchat except that it also includes audio and other things. Wikipedia says: "[...] This also includes text, audio, video, and graphics that are transmitted over the internet [...]."

content is another broad term often used to refer to things you watch or share online. Merriam-Webster: "content - the principal substance (such as written matter, illustrations, or music) offered by a website"


I usually call these "Assets".

  • How does this answer the question? Please take a moment to tour the site and see the EL&U help center.
    – livresque
    Commented Oct 25, 2022 at 20:05

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