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If Hong Bo wants his new product to be successful worldwide, he must get out there and really peddle it.

What does “get out there” mean in this context?

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    Go out into the real world. Leave the comforts and assurances of his home and get in front of people. Take risk. Be proactive. – Dan Bron Jan 13 '15 at 13:41
  • "There" is the worldwide marketplace. He needs to increase his activity and visibility in it. – Hot Licks Sep 15 '15 at 22:41
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As a figure of speech it means something close to "make an effort", similar to the colloquial "give it all you've got" or "get into it".

In this specific context it has this meaning as well as the more direct one - Hong Bo must physically get out "there" - the real world - and make the effort to market his product, as Dan says in his comment.

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    or "start doing stuff" – kns98 Jan 13 '15 at 16:22
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To me "get out there" means to put yourself in the public, be adventurous, get out of your comfort zone, try new things, and be a litte crazy.

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