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If Hong Bo wants his new product to be successful worldwide, he must get out there and really peddle it.

What does “get out there” mean in this context?

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    Go out into the real world. Leave the comforts and assurances of his home and get in front of people. Take risk. Be proactive.
    – Dan Bron
    Jan 13, 2015 at 13:41
  • "There" is the worldwide marketplace. He needs to increase his activity and visibility in it.
    – Hot Licks
    Sep 15, 2015 at 22:41

4 Answers 4

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As a figure of speech it means something close to "make an effort", similar to the colloquial "give it all you've got" or "get into it".

In this specific context it has this meaning as well as the more direct one - Hong Bo must physically get out "there" - the real world - and make the effort to market his product, as Dan says in his comment.

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    or "start doing stuff"
    – kns98
    Jan 13, 2015 at 16:22
  • I happened to see your answer. May I ask what does as a figure of speech mean?
    – krave
    May 27, 2021 at 18:56
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To me "get out there" means to put yourself in the public, be adventurous, get out of your comfort zone, try new things, and be a litte crazy.

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Go, get going! Be brave, good courage, and initiative take those steps to be a part of the whole. It's all part of learning, "get out there" we can learn from both positive and negative experiences.

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    Aug 23, 2023 at 19:51
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I believe this idiom originated in the sports world, where players are sent out from the locker room and onto the playing field by the coach who tells them to give their very best effort.

Now get out there, and give it your best!

The underlying context that makes it applicable to the business world is the notion that there will be stiff competition that cannot be overcome by halfhearted effort.

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