Many programs on internet and TV try to attract customers by teaching through games,so what is the name of this combination?

3 Answers 3


I often see the word "Infotainment" used in in this context, which is a portmanteau of Information and Entertainment.

Another word that comes to me is "Gamification" which can be defined as converting something to a game in order to trigger the desired behaviour. This very site is an example of that.

(Wikipedia links added for additional reference)

  • Thanks for the elucidating edit @josh61. I missed out the references 'cos I did not refer to any while writing the answer. Dec 26, 2014 at 7:36
  • And that's fine, although corroborating links are always welcome and do improve an answer. What's not necessary is to identify material as "from" somewhere when it's not actually quoted.
    – Andrew Leach
    Dec 26, 2014 at 8:06

The term Edutainment was used for a while, but I don't think it caught on.


Video games that teach you something are often called Serious Game or Educational Game.

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