On ecommerce websites (and some others), sometimes there is a tool that shows an image of the product which uses a system of drop downs or check boxes to specify characteristics to customize the product and have the image update to match.

An example of this is changing colors of a hoodie, but there are many uses

What is this tool called? All that I can think of is "product customizer" or something along those lines.


In sales of technical products that have many different configurations the customer may want to change, they use a software tool called a 'product configurator'. Although it may sound awkward and it's language correctness is dubious, it has become ubiquitous in the last 25 years.

Your Answer

By clicking “Post Your Answer”, you agree to our terms of service, privacy policy and cookie policy

Not the answer you're looking for? Browse other questions tagged or ask your own question.