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On ecommerce websites (and some others), sometimes there is a tool that shows an image of the product which uses a system of drop downs or check boxes to specify characteristics to customize the product and have the image update to match.

An example of this is changing colors of a hoodie, but there are many uses

What is this tool called? All that I can think of is "product customizer" or something along those lines.

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In sales of technical products that have many different configurations the customer may want to change, they use a software tool called a 'product configurator'. Although it may sound awkward and it's language correctness is dubious, it has become ubiquitous in the last 25 years.

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