I'm sure I saw, recently, a word for this, but I can no longer remember, or find, it.
A trite or banal remark or statement, especially one expressed as if it were original or significant.
I good word for this might be meretricious, which means, courtesy of Oxford:
Apparently attractive but having in reality no value or integrity.
It's not exactly what you're looking for, but it describes pretty accurately.
If done intentionally then I might say sophistry, which the OED defines as:
a. Specious but fallacious reasoning; employment of arguments which are intentionally deceptive.
In offices it's also quite common to refer to what you describe using an impolite term for bull excrement.
Were you perhaps thinking of deepity?
The term refers to a statement that is apparently profound but actually asserts a triviality on one level and something meaningless on another.
E.g.: "love is just a word"
On one level the statement is perfectly true (i.e., love is a word) but the deeper meaning of the phrase is false; love is many things — a feeling, an emotion, a condition — and not simply a word.
"BS," is the most popularly used term, and has attained some formal credentials (see Harry G. Frankfurt "On Bullshit," Princeton University Press).
It can be called a wind and you can use windy as an adjective.
wind - Empty, pompous, or boastful talk; meaningless rhetoric.
windy - Using or expressed in many words that sound impressive but mean little
The first word that came to my mind was "pretentious."
attempting to impress by affecting greater importance or merit than is actually possessed.
Surprised nobody has yet suggested (or even mentioned) truism.
A good adjective is
Something pompous is always very showy, but it is implied that its real value is less than at first glance. It can be used for a person's mannerisms, but also for sentences/phrasing and in many other cases.
I'd go with the word rhetoric.
I would suggest: Hollow
Without real significance or value:
Easier to use in a conversation then some of the more formal suggestions
protected by RegDwigнt♦ Oct 24 '14 at 18:00
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