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If I start a sentence with a company name that is possessive, should I use the apostrophe in the abbreviation after it? The sentence reads, "DSK Lineal's (DSK or DSK's??) online geospatial..."

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Yes, individual ownership is shown by making both (or all) parts possessive.

         DSK's or DSK Lineal's....both are appropriate.

However, joint ownership is shown by making the last word in the series possessive.

           Andrew and Jacob's factory (joint ownership)

Read more : Apostrophes usage

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