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I'm a programmer from Brazil and have here a software project to estimate. In the description I found these sentences:

...to provide the use cases for the vertical they might be interested.

...that would be suitable for that particular user and vertical.

...and the selected vertical.

I really don't get it. Does someone know the meaning of vertical in these cases?

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It's a shortened form of "vertical market." From Wikipedia: Vertical market.

Here's a bit that's particularly relevant to your question:

Vertical market software is software aimed at addressing the needs of any given business within a discernible vertical market. An example could be software that manages services in hotels - amenities solutions.

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