I am looking for a synonym for "media item" by which I mean a single photo, article, video, document, etc. I need one term as a handle for one of any of these types of items.

I am honing my domain vocabulary for communicating with public affairs clients on software development projects. I find "media item" a little clunky, and I am wondering if there's a better handle out there.

Unfortunately, "publication" can't do, as this leads to some confusion given the way I need to use the term "publish" for non-media items.

  • I'm getting good answers here. One more thing I should have specified though: media items contrast with other objects in these contexts in that they have a salient point-in-time aspect -- that is, there is a publication date associated with them that is important to their context. Other objects in this domain can be "published", but the non- "media-items" can last indefinitely, while media-items have a relatively short turnover/shelf-life.
    – Faust
    Apr 6, 2011 at 19:50

5 Answers 5


I refer to these in my professional life as "assets".

  • +1; The term "asset" is also used to describe the amount of these types of items are associated with a project or product (i.e. World of Warcraft)
    – MrHen
    Apr 6, 2011 at 13:37

In my projects I usually go with resources.


If it had to be one word, I might describe it as a "work." A one word description of all things published is not something easy to say without really broad, possibly oversimplified terms.


If you are discussing these 'media items' in terms of things you want to include in a page, or something similar, then possibly "insert".

If they are things that you or a client of yours has created, I'm thinking, 'opus'.

  • This one feels kind of close (+1 for that), and it's leading me to consider "attachment." But neither is quite right. See my own comment on the question. thx.
    – Faust
    Apr 6, 2011 at 19:52

Since media is plural, could you just use medium? Per Wiktionary:

A format for communicating or presenting information.

  • medium (1), media (many) -- hmmm. I'll put that on the candidate list (+1 vote)
    – Faust
    Apr 7, 2011 at 7:00

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