Recently a colleague demonstrated a shared Microsoft OneNote notebook in which he and other members of his team posted their weekly accomplishments in sort of bulleted lists. The idea was that they could monitor one another's bandwidth so they could assist one another. I saw it differently however: to me it seemed that it sort of pitted them against one another to see who could have more bullets on their list of accomplishments.
Is there any better term than "pitted against" to describe this method of trying to motivate someone by guilt or by always trying not to seem the team's weakest link? It isn't quite the stick, but it definitely isn't the carrot.