What does "hype-driven" means in this paragraph?
There have been a few examples of Internet criticism making an impact on American film culture. It’s aided the rise of South Korean cinema and mumblecore. In the case of Korean cinema, Filmbrain’s blog, among others, hosted interesting debates on the films of Park Chan-wook, Kim Ki-duk, and Hong Sang-soo. Bloggers like Tom Vick seemed to respond to the snobbery implicit in Tony Rayns’s attack on Kim in Film Comment. In the case of mumblecore, the blogosphere’s attitude was more hype-driven; when the IFC Center launched its mumblecore series last year, every blog affiliated with indieWIRE united to promote it. The only criticisms heard about the films related to their all-white casts, not esthetics. I’m not sure what Korean film and mumblecore have in common, although the parallels between the latter and the blogosphere are obvious, but I think bloggers like making discoveries they can claim as their own.
I Couldn't find the definition anywhere! Any help would be appreciated.
