Suppose you visit a shop looking for something to buy. Every time you pick up an object, the shopkeeper goes gaga over the features of the product and why it's a must-buy.

I'm searching for a single word which describes the enthusiasm and/or marketing effort of the shopkeeper. I'm not sure, but pushy may be one possibility.

For instance:

The shopkeeper sounded too pushy

However, I'm not sure. Does anyone have a better or more correct choice of word?

  • "Every time you pick up a thing" vs "Every time you pick up an item" Aug 20, 2014 at 6:36
  • Maybe "hard sell" ... "he gave us the hard-sell every time we touched something!" "Pushy" is good, if that's what you mean. "Effusive" is a similar word, more like "talkative."
    – Fattie
    Aug 20, 2014 at 6:38
  • @JoeBlow But how would i re phrase my sentence using hard sell. I want to keep sentence like the shopkeeper sounded too __________
    – iJade
    Aug 20, 2014 at 7:33
  • pushy is the best word in that sentence. or "The shopkeeper kept giving us the hard-sell."
    – Fattie
    Aug 20, 2014 at 7:36
  • If you want to give a sense of what the shopkeeper is overdoing in his or her approach to the potential sale, try enthusiastic, as in "The shopkeeper acted too enthusiastic." If you're looking for a word with a slightly creepy edge, consider hungry, as in "The shopkeeper seemed too hungry."
    – Sven Yargs
    Aug 20, 2014 at 17:58

4 Answers 4


I think you are referring to:

Hard sell practices:

  • high-pressure selling techniques. (*Typically: get ~ give someone ~.) They gave me the hard sell, but I still wouldn't buy the car. The clerk gave the customer the hard sell.
  • Advertising and sales practices denoted by aggressive or forceful language. A hard sell is designed to get a consumer to purchase a good or service in the short-term, rather than evaluate his or her options and potentially decide to wait on the purchase. It is considered a high-pressure technique.
  • High Street fashion stores are now using U.S.-style, hard-sell tactics. We investigate the tricks of the trade and show you how to avoid them.

Source: http://www.dailymail.co.uk/femail/article-1285411/Why-shop-assistant-says-look

  • But how would i re phrase my sentence using hard sell. I want to keep sentence like the shopkeeper sounded too __________ ....
    – iJade
    Aug 20, 2014 at 7:32
  • 1
    @iJay I think your original idea of 'pushy' fits perfectly.
    – WS2
    Aug 20, 2014 at 7:35

You might consider "effusive", or "gushing":

effusive (adj): extravagantly demonstrative of emotion; gushing

gushing: (v) to act or utter in an overeffusive, affected, or sentimental manner.

(n) an extravagant and insincere expression of admiration, sentiment, etc

Or, particularly in a situation where you're clothes shopping and the sales clerk tells you "you look amazing in that!" no matter what you put on or how it looks on you, and in general is overdoing it with the attention and flattery, you could say he is "fawning", "obsequious", "unctuous" (my personal favorite, it just sounds slimy), or any number of synonyms.

unctuous: (of a person) excessively or ingratiatingly flattering; oily. Affecting an oily charm.

Finally, there are a set of over- words which emphasize different aspects of this annoying behavior:

overeager: excessively eager or keen

overbearing: domineering manner or action; bossy, pushy

overweening: (of a person) excessively arrogant or presumptuous

EDIT: Ok, I just went back and read the comments. Are you simply looking for

The sales person was way too insistent



Consider ebullient

overflowing with enthusiasm or excitement; exuberant [Collins]

While not inherently negative, there is an over the top connotation in the term, especially if paired with too.

Also consider irrepressible

lively, confident, and impossible to control [Macmillan]

Similarly, it is not necessarily negative, but give the suggestion of out of control.


How about eager: (of a person) wanting to do or have something very much.

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