A couple of years ago I heard a word descriptive of short and impressive sentences that are used in catalogs and websites for product descriptions. I don't remember that specific word. Do you have any idea what it might be?

I need it for use in place of the words short description.

  • Spicy bears? (No, probably not.)
    – jbelacqua
    Commented Mar 22, 2011 at 22:50

6 Answers 6


"Blurb" is the generic for this sort of item. "Catch copy" is also commonly used.

  • 1
    I was gonna answer "blurb" but you beat me to it.
    – Marthaª
    Commented Mar 22, 2011 at 21:30
  • A "blurb" would be found on a book jacket or in promo material for books. It's o.k. to extend this to a short product description, as you did. I would prefer "specifications", "product summary" or "capsule information", myself. For a product webpage with clickable tabs, such as "Purchase", "Comments", "Photo", you could put "Specs" on the tab. Commented Apr 24, 2012 at 14:37

Maybe you're looking for:

Catch phrase

  • can i use this one 'catch phrase' instead of short description Commented Mar 22, 2011 at 20:08
  • 1
    By the way, catchphrase is one word. And I don't think it's apt for this context.
    – Jimi Oke
    Commented Mar 22, 2011 at 20:15
  • Take that back! It certainly could be apt for this!
    – Jimi Oke
    Commented Mar 22, 2011 at 20:23
  • en.wiktionary.org/wiki/catchphrase it's fine either way. @dino beytar, it's dangerous to answer a question like "can I use this word in place of this other word" because it's so important to look at the context. I would suggest editing your question to include a sentence you wish to use it in.
    – tenfour
    Commented Mar 22, 2011 at 20:37

Slogan? Sound bite? Unique selling proposition? Marketing tripe?

Synopsis? Summary?

  • i think it was more specific -it used in literature. not one of them, but you gave me an idea. thank you john Commented Mar 22, 2011 at 19:53
  • 1
    Added a couple more (synopsis, summary)
    – John
    Commented Mar 22, 2011 at 19:56
  • first four much closer Commented Mar 22, 2011 at 19:59
  • I like "Marketing tripe"! Far too much of it around.
    – neil
    Commented Mar 23, 2011 at 13:45

Elevator pitch:

An elevator pitch summary used to quickly and simply define a product, service, or organization and its value proposition. The name "elevator pitch" reflects the idea that it should be possible to deliver the summary in the time span of an elevator ride, or approximately thirty seconds to two minutes.

Usage: Give me the short (and sweet) version of why I would want this.

  • it's really interesting one -i didn't looking for this, but i'm gonna thinking about it. Commented Mar 22, 2011 at 20:19
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    Have a google. It is used a LOT. Like "What is the elevator pitch for Agile" as in give me the short version of why I would want this - hey that is one too
    – mplungjan
    Commented Mar 22, 2011 at 20:25

The word you may be looking for is byword, which in this context would be defined as:

a word or expression summarizing a thing's characteristics or a person's principles

Oxford Dictionaries

Another, slightly less formal, option is tag line:

a catchphrase or slogan, especially as used in advertising, or the punchline of a joke

Oxford Dictionaries

  • i am sure that not both of them. that word should be used instead of short description. thank you Commented Mar 22, 2011 at 20:06
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    @dino: What about epithet? More formal, but is that what you are looking for?
    – Jimi Oke
    Commented Mar 22, 2011 at 20:08
  • i think we're closing, but do you prefer epithet to describe product short describtion. Commented Mar 22, 2011 at 20:11
  • @dino: Just to get some clarification: Are you open to just any word or are you trying to remember a word you once heard? Epithet is certainly not a great choice for the specific case you mention. I only threw it out there, as I thought you were trying to zone in on a particular word you heard before.
    – Jimi Oke
    Commented Mar 22, 2011 at 20:19
  • exactly i am trying to remember that word -not new one. Commented Mar 22, 2011 at 20:21

Motto is what you are looking for:

a sentence, phrase, or word inscribed on something as appropriate to or indicative of its character or use


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