Sorry for another one word request or whatever but it isn't just one word I am looking for, and it also is a bit more of a challenge as I am not looking for a word that best describes how to describe the act of placing value on an item using the English language, but yet a word or word combination that is most easily understood by a vast majority of people on how to place value on an item.
The phrase I am using it in is along the lines of -
'Buy, sell, and valuate your assets'
And the specific word I am looking to replace is valuate - I don't feel that the vast majority of visitors to my site will understand what it means to valuate and am looking for a great synonym that most people feel is best understood therefore I know the three most common synonyms (estimate, assess, and appraise) but I am looking for what the community feels is the most commonly understood answer.