The context is the tech market where there are frequently new products and companies have to face an ever increasing competition. I am looking for a similar expression to 'increasing competition' to express the concept described.
closed as unclear what you're asking by RegDwigнt♦ May 8 '14 at 10:12
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A possible alternative, I think, would be this:
Company X is considering taking new measures to contrast the new competitors within its sector.
I suggest intensifying fight for market share as an alternative to increasing competition
The word I would suggest is cut-throat competition
Keep it simple:
"Company X is considering new measures in order to bolster its position within a growing sector."