Is this expression correct?

"solution to your recruitment needs"

You don't really solve ones needs, I suppose... You meet somebody's needs...

I see it being used widely but I'm not sure if it's logically correct.

Thanks for your thoughts!

  • 1
    I'm not a native English speaker, but maybe a 'fulfillment of needs' is more correct. – Rengers Apr 30 '14 at 12:29
  • 3
    In marketing speak, solution is a buzzword that has no meaning - or, more cynically, a way of turning everything into a problem that the produce being marketed can "solve". – Colin Fine Apr 30 '14 at 12:37
  • This is interesting. Marketing speak obviously obscures this (probably via solution selling?), but it'd be nice to know if the phrase "solving a need" is a marketing-driven neologism, or a need could be solved earlier too? The ngram-viewer shows hits from the 1920s, but those may be false positives. Btw, I definitely feel a semantic difference between solving and meeting needs, so even if it's a neologism, it's a good one. – SáT Apr 30 '14 at 13:18
  • Marketing-driven neologism, I agree... thanks for your thoughts, guys! – Marianna Saska Apr 30 '14 at 16:34

While it may be marketing hyperbole, it's not that hard to make sense of. If you're a business and you don't have enough employees (i.e. you need to recruit more people), that's a problem. More specifically, you usually need to recruit the best people, and not being able to do that is a problem. They claim to be able to solve these problems you encounter in the recruiting process.

So while a need is not technically a problem, the relationship is obvious.

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I would consider:

"meet your recruitment needs"

Solution implies a problem exists.

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