The word I'm looking for is similar to 'circlejerk', but rather than it being the participation of multiple people, I'm meaning one person seeking out studies/reading etc, for the sole purpose of reaffirming their existing beliefs or position on something, rather than to get to the truth of a matter.
The context this word would be used would be:
The article about messy desks being associated with genius, was a bit [word].
Similar to how you might say:
The atheists in the pub meet up, was a bit of a circlejerk.