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The word I'm looking for is similar to 'circlejerk', but rather than it being the participation of multiple people, I'm meaning one person seeking out studies/reading etc, for the sole purpose of reaffirming their existing beliefs or position on something, rather than to get to the truth of a matter.

The context this word would be used would be:

The article about messy desks being associated with genius, was a bit [word]. 

Similar to how you might say:

The atheists in the pub meet up, was a bit of a circlejerk. 
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Sounds like confirmation bias,

Confirmation Bias

The tendency of people to favor information that confirms their beliefs or hypotheses.

Or perhaps, wishful thinking -

Wishful thinking

The formation of beliefs and making decisions according to what might be pleasing to imagine instead of by appealing to evidence, rationality, or reality.

EDIT

It is self-serving,

Self-serving adj.

Serving one's own interests often in disregard of the truth or the interests of others

  • Sorry, to be clear the word I'm looking for is an adjective. – dwjohnston Apr 13 '14 at 23:45
  • No adjective can include "seeking", that's a verb. – Elliott Frisch Apr 13 '14 at 23:46
  • Sure, I think strictly speaking it doesn't need to be an adjective, I've updated the question to give context. – dwjohnston Apr 13 '14 at 23:48
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Self-affirming is the word I went for.

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An analytical description could be 'mock openness', but I suppose this is not what you are after…

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Self-congratulatory more explicitly conveys an image of stroking one's own ego.

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