What does the phrase "go for adds" mean?

I ran across it here: http://www.countrystandardtime.com/news/newsitem.asp?xid=7772


"Goes for adds" means that a song/record/single will be added to a radio station playlist on a certain date. It is mainly a music industry term reserved for newly or pre-released songs.

New Radio Single “A Million Miles Away” Goes For Adds Now
[...] Today, Hawk Nelson is releasing their newest single from Made, “A Million Miles Away” to radio.

This is one of the earliest documented usage of adds I found on Google, dated 2001

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On Wikipedia there seemed to be a debate as to whether a song that goes for adds is synonymous with release.

I recognize in this section header that the industry must prevail "Radio single if the industry would support this." However the industry does NOT support calling Radio dates a 'release' either, so how can we? They go through great pains to avoid it, which is why I strive to do the same. They call it "Radio add date", "going for adds" etc but NOT 'release'.

A wiki contributor later adds (sorry, couldn't resist)

I reiterate that there are many singles that are released worldwide digitally and/or physically, however in the US the labels don't bother, and just send them to radio because they expect people will purchase them as album tracks from digital retailers. I have a feeling that in the US radio adds are a bigger deal than in the rest of the world; there are several US webpages that document radio adds. I don't really have a problem with not calling radio adds a "release", but I do believe that they denote a single (in the US, at least)

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