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I work at a factory that manufactures drapes and window treatments, and we hired a marketing team to revamp our corporate identity. The slogan they came up with is:

"Dressing the Perfection"

To me that sounds wrong, I believe it should be "Dressing Perfection".

They claim it's to give emphasis to the word "Perfection" (As in the perfection).

Thoughts?

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    Personally, neither one makes sense. You can't really dress a "perfection" because perfection is a subjective idea and so the entire slogan is confusing and abstract.
    – leigero
    Commented Apr 3, 2014 at 4:14
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    I hope you didn't pay them much.
    – Bradd Szonye
    Commented Apr 3, 2014 at 4:38
  • No article is better; with the definite article, it still works, it's still grammatical. However, it's too short a phrase for one to quickly grasp such a profound meaning. Think again.
    – Kris
    Commented Apr 3, 2014 at 4:59
  • @Kris It's arguable whether the perfection is grammatical without a clear referent. Nouns like that are usually zero-article, unless you're referring to something specific like the water over there.
    – Bradd Szonye
    Commented Apr 3, 2014 at 5:18
  • @BraddSzonye That's no concern of grammar. And it's no sentence in the first place, it's a phrase for a slogan.
    – Kris
    Commented Apr 3, 2014 at 5:22

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Dressing perfection sounds more applicable, which is to say, perfection in the endeavour of dressing. In the same way you can have Engineering Perfection (which would mean an item of engineering that reflects the highest standards of perfection). Dressing the perfection sounds like a contrived attempt at personifying perfection. Would not recommend.

Sidenote: From the comments on your question, you can see that it could easily cause confusion and consequently backfire spectacularly. You probably want to look for another slogan

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  • +1 It isn't "more correct" (also, there's no such thing as "more" correct), the two versions mean slightly different things.
    – Kris
    Commented Apr 3, 2014 at 5:00

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