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On webpages ( in contact-us forms and comment boxes ) plural and singular for of comment and comment/comments are variably used.

1) Add a comment

2) Submit comment

3) Post comments

etc

On facebook, it's a button "comment" ( besides like button )

What is right. Plural or singular form ?

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Certainly the first option is correct since "a" implies one -- one comment. The third option is also correct. It is just more encouraging to provide more than a single comment. The second is the most awkward to me. It seems slangy. I would have expected it to either say "Submit a comment" or "Submit comments". Contextually, I think they are all basically correct. The singular phrase treats the whole submission as a "comment". The plural phase acknowledges that there may be multiple observations in the submission. Use what fits with the rest of your site.

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    The middle example is just “heading English” that omits insignificant articles. – Bradd Szonye Feb 27 '14 at 0:27
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It depends on the context for the action.

A button to allow the entry of (one) comment is properly named [Comment]

A control to display the list of all comments would be properly labelled [Comments] (show or display is implied)

Since comments are created one at a time, usually singular applies.

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  • But you can enter multiple comments in one comment field. It's common to ask someone for their comments (plural) on something ("Do you have any comments?") and a form asking for comments is just the same. – Stuart F Oct 18 '19 at 15:43

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