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I'm working on a web page which target are American companies interested in hire Mexican Engineers for work in USA (in place or remote). I have a version of the web page headline: "PAINLESSLY HIRE THE BEST NEARSHORE TALENT". Is right the use of the adjective 'nearshore' in this sentence?

EDIT:

What I'm trying to express in my sentence is an easy way to bring talented candidates from Mexico to phisicaly or remotely work for American companies. I don't know if the term nearshore is restricted to outsourcing, or if it can be used in this sense too.

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    It seems odd to me that you'd use "nearshore". These two countries share land borders so there is no shore involved at all: you can just walk from one to the other (in theory, anyway). – FrustratedWithFormsDesigner Feb 20 '14 at 23:25
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    I presume it's a neologism blending “near” with “offshore” (foreign hiring). – Bradd Szonye Feb 20 '14 at 23:26
  • It's an adjective in this context - "nearshore talent" - and talent is the noun. – MT_Head Feb 20 '14 at 23:41
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    You're right MT_Head. I edited my question. – cesarterrazasg Feb 20 '14 at 23:42
  • AmE here. I am not in IT, but am familiar with out-sourcing, which (I think) is how many Americans refer to this activity. E.g. we outsource our radiology readings from midnight to 7am to Australia. I read the news daily; I am unfamiliar with nearshoring. For us, to offshore is to move an entire operation overseas, physically. – anongoodnurse Feb 20 '14 at 23:51
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The word "nearshore" and the concept of "nearshoring" are both constructed business buzzwords anyway so I see no issue in modifying their usage in a clever way for marketing purposes. If you are trying to market talent then there is no real issue with using the concept of "nearshore talent" as a memorable phrase - anyone who is looking to hire overseas workers will know what it means and it may be memorable.

If you are having the talent work contractually 'nearsourcing' may be a better way to express the idea. If you are having companies move manufacturing operations (like make the trucks in mexico, ship them across to the US for sale by a US company) than nearshoring sounds better. The concept of "offshore manufacturing" vs. "outsourced services" is pretty prevalent in common usage.

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  • This is similar to "(on-|near-|off-)line" to describe models of data storage. Which makes me cringe again at the idea of "human resource". – quadruplebucky Feb 21 '14 at 0:29

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