# “Patronize this the _____” when talking about food

There is a word in a video that I cannot figure out and have trouble hearing. The phrase as I hear it is (excuse me for inaccuracies):

"Now don't be afraid to go out on into the lobby and patronize this the __ and buy some licorice sticks and mass pumpkin pie."

I'm assuming this is either an idiom that I am not aware of or he is talking about the place the film is being shown.

• What they say is "this theater" (pronounced with a strong Texan accent as "thee-ayter"). They also say "nice pumpkin pie" (pronounced as "na-sce"). The strong accent is being put on for humorous effect, as cues such as the idea of buying a good ol' American pumpkin pie in a theater might suggest (though these cues may not be apparent to some people who do not hail from North America). – Niel de Beaudrap Feb 12 '14 at 17:57
• @NieldeBeaudrap - why don't you put that in an answer? I'd upvote it, it's a very good answer. – anongoodnurse Feb 12 '14 at 18:20
• @Susan: done and done. :-) – Niel de Beaudrap Feb 12 '14 at 18:22

• Thanks. I always wanted to do subtitles for the video, but I never was able to figure out what the word was. I have to admit the way he says ayter was throwing me off. – user44758 Feb 12 '14 at 23:06