In the marketing copy for a cookbook, should "can" or "will" be used before enjoy:

The Blood Type Cookbook: Easy, Healthy and Delicious Recipes for the Whole Family shows you how to quickly prepare scrumptious meals that all family members, regardless of blood type, can enjoy. Your family will rush to the table for meals bursting with flavor and supercharged with foods approved for the blood type dietary guidelines. Includes 50+ mouthwatering, mix-and-match recipes for breakfast, lunch, dinner and dessert, Prep Tips and a Grocery Shopping List.

  • either can or will can function in this ad copy -- at least in AmE. Each has a slightly different sense. – virmaior Feb 11 '14 at 0:52

Can should probably be used. Saying "can enjoy" allows for the possibility of enjoyment. It's implied that there are meals that certain family members cannot enjoy, due to blood-related concerns; even if the family member enjoys the taste, they will not enjoy the medical effect that the meal has on their blood/condition. Ultimately, such a meal would not be enjoyable.

Saying "will enjoy" suggests that the Cookbook's author knows for a fact that the family members of the reader will enjoy the aforementioned scrumptious meals, regardless of how well it is cooked or said family members' taste preferences.

I hope no cookbook I buy in the store ever has such knowledge of my personal tastes.

  • 3
    That having been said, the claim accompanying 'will' is often used in advertising, and is never taken to be gospel, but perceived as non-sinister over-egging. – Edwin Ashworth Feb 10 '14 at 20:45
  • I agree and am glad to have had my intuition supported by your excellent response. And I'm a copywriter of integrity and hate the way most marketing copy is shoved at people thank you! – KRider Feb 10 '14 at 21:21

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